Late last year, General Mills launched its first Spanish-language application for the iPad, providing more than 900 Latin-inspired recipes completely in Spanish. The app, Qué Rica Vida Recetario, is free and includes a variety of recipes, from appetizers to desserts. The Qué Rica Vida brand is General Mills’ Hispanic marketing platform, providing a Spanish-language web […]
que rica vida
Brands Leveraging Reach of Social Media Latinas
This post was co-written with Ana Lilian Flores of SpanglishBaby. When I began blogging in 2006, it was hard for me to find other Latino bloggers. There were some, but in the last year and a half there has been an explosion in how many Latino-owned blogs are now published. In fact, the Blogs By […]
